While for government jobs officially discrimination on the basis of skin colour is not allowed, for jobs in the private sector, for marriages, it is difficult to change the mindset of people and fair complexioned individuals have a better chance of getting a good job in most private sector companies and also getting promotions quickly to reach a senior position in the organization.
Similarly women who are fair complexioned are likely to get more marriage proposals, and have to pay less dowry. Well educated men, getting a good salary or having a good income , will usually prefer a fair complexioned and good looking bride.
As a result men and women continue to spend a lot of money and time to make their complexion lighter. For example in goa, many young women will keep their face completely covered with a scarf to avoid being tanned when they leave home.
Ponds white beauty tan removal scrub claims to make the skin of the user fairer. Though a person may use umbrellas, caps and scrubs to protect the skin, the skin may still get tanned when a person will leave his or her house and go outside during the day. The scrub contains trademarked tansolve beads and brightening cream. Ideally the scrub should be used daily for best results
The scrub claims to be removing the tan from the face, and is suitable for all types of skin
To use the tan removal scrub, massage the scrub on the skin, and wash it off with water.
The scrub should not be used with delicate skin.
Formulated by Ponds Institute
Price : Rs 99 for a net weight of 50 grams
Should be used within 24 months of manufacture
No major improvement noticed for older woman with wheatish oily skin
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Earlier personal qualities of a person were important, however in the last decade, increasingly the appearance of a person is most important, While in western countries, a tan is considered to be a sign of beauty and people spend hours lying on a beach to acquire a tan, in India, fair skin is considered to be a status symbol. Most well off men will insist on marrying a fair complexioned woman, especially one who is fairer than the groom.
Even if the features of the woman are not very good, if she is tall and fair complexioned, all her other disadvantages are ignored. Earlier almost all the cosmetic products for skin whitening were targetted at women in india.
However realizing that men were borrowing fair and lovely and similar skin whitening creams from their female relatives , the new product fair and handsome targetted at men was launched and has allegedly got a good response in the market.
Film stars like shahrukh khan were allegedly promoting the fair and handsome cream in the market and also faced criticism for the same.
In a country like India, where historically the Aryan invaders gradually drove the original Dravidian settlers to the south of the country, citizens have different shades of skin, complexion, depending on their genetic makeup.
For example Punjab which has been invaded by a large number of foreign armies starting from greek invader Alexander the Great, Persians, Mughals and many of men and women have the facial features, height and complexion of the greek and foreign invaders . This explains why many of the top bollywood actors who are fair and handsome are mainly from Punjab like the Kapoors, Khannas,
On the other hand many south indians like Tamilians are dark complexioned compared to other indian citizens, residing or originating from other parts of India.